In 2001, Activated Content developed the industry’s first comprehensive and practical watermarking solution for encoding identifiable, robust, inaudible and unique codes into digital audio.
In August 2007, Activated Content entered into a licensing agreement with Microsoft. This technology, when added to Activated Content’s own watermark IP portfolio, strengthened the company’s position as having the best of breed watermarking technology to apply to ad-supported content business models and broader market research applications.